http://www.amy-mcmahon.com/portfolio daily 1.0 2022-05-30 https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1517763468452-R1YOSIMU5BVTM7X4L7KK/Clearings-Hero-v2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1519563748683-YTU93OHH75PO9PLL1U5E/Home-page-kingfisher-v6-no-logo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1519563856531-Y5LLRGHGXPISO73VY5PR/WDC-Hero-v4-no-logo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1519568861248-ZHD7J06YKC6BDI4V3HDO/Sottini-Hero-v3-no-logo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1598958323027-2T8LSH9LO8YC089Q5YEL/CC-Logo.png Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1598845266500-107ZVX68ZU43YUC5UIKR/Pitch-Graphic.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1598987378585-FWR7AJ8GZ8WNJPP1GSMG/Logo3.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1606062912011-65PGAZD37CUB8UBL64ML/Yas-Logo-Homepage.gif Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1606977356934-S4MG5BRR6QIEKMN47ZC0/myli-main.gif Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1610975598569-TQ1NNRWVEG5JW1SHTH6P/THAT.gif Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1616152191058-AVD37G4KKSTVL6FTSM1F/B-Picture-4.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1598605410763-TXWXHPZS61RN7EA3LUG5/ink-optimize-3.gif Portfolio Refreshing du for an ever-changing digital world – Each visual element was reconsidered for how it could bring life and enhance energy, a visual interpretation of du’s tagline: ‘Add life to life’. The meaning shifted from what the brand would give to the consumer, to being a statement of enablement, providing consumers with the tools to ‘add life’ to their own life. A mobile and digital-first approach, striving to move the brand wherever possible. Brand animations were created for store fronts and digital platforms to entice audiences into a world of connectivity. A responsive window device was developed to create a fluid graphic system. Long headlines were swapped out for short fast-paced messaging, capturing attention in today’s non-stop world. Solid colours were replaced with vibrant shifting gradients, creating a palette of transitioning colour. Dramatic photography powered the notion of ‘always on’ – always here, always something new. https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1620638537819-1QEXVP1GLHX4TQ70X5ID/F-Picture-16.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5330355de4b04d947b0b69fc/1653895595134-UFU7UMMXKUU7ZOV51CNA/Galleria.png Portfolio http://www.amy-mcmahon.com/contact daily 0.75 2021-05-02